Yvonne van Veen boasts over 25 years of experience in B2C and B2B marketing and innovation. Her journey started at Philips, where she developed product initiatives at the intersection of consumer insights and technology trends. With positions at GfK, IRI, and DSM, Yvonne honed her international retail and strategic research skills. Joining INEOS Styrolution in 2018, she now leads New Business Solutions, crafting innovative models and partnerships for a circular economy. In March 2022, she transitioned to Head of Advocacy, guiding environmental policy assessment and collaboration with the European Commission. Yvonne is a pivotal member of the INEOS Styrolution Europe Executive Leadership Team.